Words with Friends... the board game?

OK... like many of the people out there I have been playing Zynga's Words with Friends.  It's a fun way to pass a few minutes, easy to find my friends from Facebook or Twitter, and it can keep for a few days if I just want to leave it alone for a day or two.  It doesn't make tons of noise or insist that I buy things to have a fair shot at playing.  Also, any game I can play with my mother and beat her at occasionally automatically makes it into my play rotation.  It's an app on my phone and I can play it while I'm on Facebook so it's versatile and easily accessible.  You can also search out random opponents if you are looking for someone to play with that's not on a friends list.  Then, a week ago I start to notice a new ad in my app.  For Words with Friends.... the board game? WTF?

Isn't this Scrabble? I swear, it's not as flashy and I don't have an app for it on Facebook... but I'm pretty sure. It was a 15x15 square board with bonuses scattered about, 100 letter tiles of varying point values, and Hasbro/Mattel makes it?  I'm not wrong am I? This is a game that has been around since like the 70's; if not longer? I'm pretty sure both my grandmother and mother have the game in their closets with monopoly and Yahtzee.  So, what is this?  A reboot of our classic game?  
To keep you good people in the know I had to check this noise out! I'm not against an old favorite getting a new face, we have Uno Attack! Yahtzee Party, Superman Monopoly; I can learn to adapt.

After scoping out the Hasbro website and it's product description for the game it seems that indeed it IS basically the same game. There is the same size board with the same style of score bonus squares, same little trays for tiles of the 2-4 players.  There appears to be 4 extra tiles, (104 vs. the 100 in Scrabble) a 'game guide' (rule book?) and a cute little tile bag that's slightly snazzier than the little velour one that comes in the Scrabble box. It main difference seems to be that it has a digital code to redeem online and it claims that it interfaces (somehow) with the app.  All this comes for about 20 bucks (5 bucks more than Scrabble).  

Um... I remember downloading the app, it was free.  I have some adds, I can pay for little cheaterpants tools if I want, but it's free to play.  Why in the name of the cosmos would you want to pay for a new look on a game that all ready exists, that you probably have laying around? Seriously, paint your board blue at the edges, put a letter on your tile bag, soak your wooden tiles in some food coloring to die them yellow and... KACHOW! there ya go. I just saved you people a quick twenty bucks!